Ryan Lochte's Rio mugging story has already cost him all his major endorsements – Quartz


Quartz

Ryan Lochte’s Rio mugging story has already cost him all his major endorsements
Quartz
All four of his major sponsors said today (Aug.22) they are ending their relationships with the 32-year-old swimmer. Speedo, which had a 10-year endorsement deal with Lochte expiring this year, said his behavior was “counter to the values” of the brand.
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