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Lochte's image hit will make endorsement deals harder after Rio – Chicago Tribune – Huge Deals Daily

Lochte's image hit will make endorsement deals harder after Rio – Chicago Tribune


Chicago Tribune

Lochte’s image hit will make endorsement deals harder after Rio
Chicago Tribune
With the competition for endorsements so fierce, it now takes several gold medals — or a unusually compelling personal story — to earn big, multimillion-dollar sponsorship deals. “Given his age, he is less likely to be competitive going forward,”said

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