CBS' Leslie Moonves Predicts Big Upfront For C7 Deals – Variety


Variety

CBS’ Leslie Moonves Predicts Big Upfront For C7 Deals
Variety
Moonves predicted, “This year more than 50% of the deals will be (based on) C7,” he said. Advertisers and media buyers “are realizing that C7 is a better way of measuring” viewership, he said. Last year CBS’ sales team pushed hard for C7 deals but didn

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